Based off the name id say it has Beeswax in it, and pull off some kind.
I can say I've never bought bullet lube. I used crisco at first, way to messy for a 15yo. I went to spit patch and never looked back. I have used axle grease, crisco, etc for REALs and Mini Balls.
If I'm loading at the beginning of the season I'll rub some kind of kitchen oil in a patch and load it. I've left it made 3 weeks, my friend 5 weeks. Nary a complaint when we dropped the hammer.
What's that lube that smells SO GOOD? A guy at the range let me use his and I haven't smelled that good in a while! Lol.