Stylized "h". I don't know what font it is, but there are fonts that are pretty much illegible to modern readers. The "b" in that font would look different. Gimme a minute to consult my printer's reference material.... OK, back now. The font bears some resemblance to some of the fonts in Appendix II, Popular Imports of the book
American Metal Typefaces of the Twentieth Century, by Mac McGrew. This is a rather rare title that is out of print. I obtained mine from a rare book dealer in London. Yeah, it was a pricey reference book that will never leave my library until I have croaked.
The fonts Rhapsodie and Stradivarius in that section have a similarly styled capital "C" and "h". The "b" characters in both fonts look very much like the "h". My best guess: decorative Italian font, possibly an italicized version. It also looks somewhat like certain script fonts, but as the letters do not connect as they would in a true script font, they are not scripts.
So, in a nutshell, it's spelled correctly in a decorative font with legibility issues. Be glad it is not done in anything like
Blackletter
Yeah, I am a hobbyist letterpress printer as well. JOAT is what I am I guess.