I have not really tried it in any seriousness, but have a couple of customers who have and reported back their results. It sound pretty impressive. Now, these are big bore guns, so your results may vary.
One customer with a 12 bore rifle (.72 caliber) reported using a 555 grain round ball over 220 grains Ffg 777 gave him 2,026 fps with good accuracy. He did not define good accuracy, but seemed pleased.
Second customer was shooting a 14 bore rifle (.69 cal) and equaled his 200 grain Ffg GOEX load with 140 grains 777. He was using an adapter and 209 shotshell primer, no problem with ignition. He said there was a problem with patches, even using a cushion wad between powder and PRB.
So, it seems that with guns of meaningful caliber, 777 really heats up the load, or one can shoot lighter loads and get the same results and stretch the powder out quite a bit, therefore softening the price impact.
Big Smoke