I don't know the rules but I know what fits and does not fit me. It is a mistake to make a gun with too long a pull as when wearing heavy clothis in winter it can hang up. Also if you use a severely curved buttplate like on, say, Hawken rifles and other late percussion rifles, the pull will vary. Unless you want to stab yourself repeatedly with sharp buttplate heels.
This is "Gun Fit Anyone Can Understand"
Try different guns with your eyes closed. Mount the gun then open your eyes and see if you're lined up. Now if the gun hooked under your arm, the pull is too long. If your thumb is in your nose, the pull is too short. If your sights are off right to left, you need more or less castoff. if the rear sight blocks the front, you have too much drop and if you see the whole barrel and the front sight is above the rear, you have too little drop.
Now do the same from a sitting position. Then prone. Decide what matters most- offhand, sitting, prone. Even on the bench! Generally for a hunting gun you want instant fit offhand, because if you have time to take a steadier position, you have time to crank your neck around, etc.
When in doubt, look at the pull dimensions on those dang breech-loading smoothbores folks use nowadays, the ones that you can reload with just one motion and the powder doesn't even smoke. They are made to fit "everyman" whoever he is. If you are 5'9" to 6'2", these dimensions will generally work well enough.
You can shoot a gun that is too short but cannot shoot a gun that is too long.