Where did you see the report? Do you have a link?
With the hundreds of small ammo manufacturers springing up in 2021-2023, and the severe shortage of primers, I wondered why nobody added capacity for primers, as they are what every manufacturer is identifying as the bottleneck. One would think a company like Hornady or Hodgdon would seize the opportunity to guarantee their own supply or expand into a new market. Nope, nothing publicly so far.
I am speculating, but I think a big factor is the unhealthy consolidation of the industry. There are scores of brand names for ammo, guns, and components, but in reality they all fall under just a few mega-conglomerates, mostly foreign controlled. That's not a free market, contributing to rising prices, artificial restrictions, and price gouging.