How 'bout these for your consideration? They immediately tell people what you are selling and then add a little catch. Never loose your product in an obscure saying, let them know immediately what business you are in and then add a little catch.
"Muzzleloaders, providing American's with food, protection and fun for over 200 years."
or
"Muzzleloaders, the rifle for folks who know how to hunt"
or
"Muzzleloaders....for when you are ready for a real treat"
or
"Muzzleloaders. Don't you owe yourself a real treat?"
or
"Muzzleloaders, the weapon of choice for hundreds of years. Are you ready?"
or if you want it to rhyme:
"Muzzleloaders...the gun that smokes
for fun loving folks"