Musketman & Twoshadows have explained "couting coup" so the best I can do is give an example of a fearless man counting coup before shooting.
"It happened, however, during this autumn, that while the main camp was in the valley of the Yellowstone, a party of eight trappers, including Meek and a comrade named Stanberry, were trapping together on the Mussel Shell, when the question as to which was the bravest man got started between them, and at length, in the heat of controversy, assumed such importance that it was agreed to settle the matter on the following day according to the Virginia code of honor, i. e., by fighting a duel, and shooting at each other with guns, which hitherto had only done execution on bears and Indians.
But some listening spirit of the woods determined to avert the danger from these two equally brave trappers, and save their ammunition for its legitimate use, by giving them occasion to prove their courage almost on the instant. While sitting around the camp-fire discussing the coming event of the duel at thirty paces, a huge bear, already wounded by a shot from the gun of their hunter who was out looking for game, came running furiously into camp, giving each man there a challenge to fight or fly.
"Now," spoke up one of the men quickly, "let Meek and Stanberry prove which is bravest, by fighting the bear!" "Agreed," cried the two as quickly, and both sprang with guns and wiping-sticks in hand, charging upon the infuriated beast as it reached the spot where they were awaiting it. Stanberry was a small man, and Meek a large one. Perhaps it was owing to this difference of stature that Meek was first to reach the bear as it advanced. Running up with reckless bravado Meek struck the creature two or three times over the head with his wiping-stick before aiming to fire, which however he did so quickly and so surely that the beast fell dead at his feet. This act settled the vexed question. Nobody was disposed to dispute the point of courage with a man who would stop to strike a grizzly before shooting him: therefore Meek was proclaimed by the common voice to be " cock of the walk " in that camp. The pipe of peace was solemnly smoked by himself and Stanberry, and the tomahawk buried never more to be resurrected between them, while a fat supper of bear meat celebrated the compact of everlasting amity." Joe Meeks, The River of the West