These guys summed up the the jug choke process pretty good.
Personally I only trust Briley in texas to do any shot barrel work for me, because most people do free hand reaming with out guides. Briley uses guides from one end of the barrel to the other end with the most precise equipment on the market.
I once saw a guy take an adjustable hand reamer to a barrel and jug choke it, I personally dont approve of this free hand work. Remember it only takes a few thousandths to be off and then it prints your shot pattern off.
Now for the percentage of a pattern?
The Industry standard for a Full choke is 70% of any given shot size to shoot into a 30" circle at 40 yds. This does not mean shooting at a sheet of paper only once. You have to shoot at 10 sheets of paper with the same shot load to come up with an average. Even 5 tests will not be a true percentage, trust me on that note. The last pattern test I did was last week on a Pigeon grade Win Model 12 with a Briley Mod choke. It was tested five times, I still have to perform 5 more tests or the percentage will not be true. Now in that 5 round test the low was a 67% and the high was a 91%. This big split is why the industry standard is done with 10 test shots in order to be gospel. Patterning is an art and science. It is also very time consuming to do it correctly, which is why most people dont pattern correctly and come up with percentage numbers that are incorrect.