That is easily explained by the repeated observations that in my .54 Hawken and in fact, all my other rifles, equal loads (volume) of Swiss get 300 to 400 fps more velocity than Goex. Speed isn't everything, but it is something. Rather smack a deer/elk/bear at 1700 fps, than at 1400 fps. I never was unhappy with Goex, but ballistically Swiss is demonstratably superior to Goex. I just ordered 10 lbs. of Swiss from Graf's, and was happy to pay a few extra bucks per pound. Right now they are also waiving the delivery and hazmat fees on orders over $150, so I "only" paid $31 per pound delivered to my door.