Well, true, but:
This is typical corporate talk for eyeing takeover targets. I'm an investor. I know how these things go. That's the viewpoint for my response.
The typical corporate action for duplicating or overcoming a competitor's success, and especially when that success is due to better technologies, better processes, and/or better people, and especially people with knowledge and expertise they want, is simply to make an offer that's too good to refuse, then buy the company, appropriate its people, technology, processes and physical plant, then let go its best people with non-compete agreements, sell off the physical assets, and voila - no more competition and a better product under your own brand. Then, of course, they can charge whatever the market will let them get away with. Pay off the debt incurred with the added profit margin. It's how capitalism works. Sometimes for the better, sometimes for the worse. Seen it happen multiple times in the corporate world and been both rewarded and burned as a shareholder in the resulting fallout.
IMO Kibler Longrifles being bought out and no longer a going concern in the ML kit build world would certainly be for the worse. You listening, Jim Kibler?