There are literally thousands of people who may have initially fell in love with Black MZ for the price, but once they tried it they loved it even more, even though it only came in the 2F kitty litter granulation.
People all over the internet were posting about it, with many being experienced shooters who were able to compare it.
It created a lot of good will for both APP and Alliant.
Remember that it was being sold at a clearance price of $9.99/lb. over a period of years, probably close to being sold at cost or below cost.
Now that good will can help the company rebuild its market to remain the only competitor to Hodgdon.
This is not about a 1/2 dozen shooters on this forum.
This is about all of the internet buyers nationwide who tried the product, and those who regularly shop at Sportsman's Warehouse stores for muzzle loading supplies.
They eventually bought a warehouse full of it.
As of 2019, Sportsmans Warehouse has 103 stores in 27 states and is the largest, outdoor specialty store based in the Western United States and Alaska