Recently, he created a Traditional Muzzleloader Hunting platform. Instead of a lot of his own content, he helped regular guys and gals tell their traditional muzzleloader hunting story. It is interesting that he "turned the mic over" to voices other than his own. That content could have been interesting as it was unsolicited, unsponsored real stories from "regular" hunters. I supposed that will fall by the wayside now. That may have been the one outlet he created that would have actually turn out useful. There are plenty of other venues and surely someone else can create a new one so no big loss.
I've seen this before on a number of occasions. As a Professional Hunter in RSA and a hunting ranch and business owner in the USA, I've hosted and hunted with quite a # of "celebrity" hunters. A few have succumbed to this same path. The only thing I can think of is that the pressure to come up with video and photo of success to satisfy sponsors with new content pushes them over the edge. Not to change the topic, but one such "celebrity", Bill Busbice was a multi-millionaire, owner of 55, 000 acres and ranches in 3 States, a paid product sponsor and the "star" of a hunting TV show. He said he accidentally shot a cow elk calf while shooting at a bull. Instead of reporting the incident, he attempted to hide the calf and buried it. Of course, someone saw him and he got caught. Lost his hunting privilege and paid a fine and got probation. He also lost his sponsorships, shows, product sale went down, his reputation was ruined and his sons who were in the hunting business lost sales and opportunity. The news said he had been cited before for wildlife violations. This guy that could hunt anywhere and could afford "luxury" hunts, had his own property, etc. couldn't control himself and couldn't stay above board.
Is there that much pressure and temptation in remaining relevant in the industry? I'm glad I retired and got out of it.