Many feel that the sport is to hard to master, to dirty and not fun. One thing our ML/BP shooting club used to do to debunk that myth was to have a free public shooting day twice a year. Bring your own gun or shoot one of our members. We'd shoot our "woods walk" course and shoot easier novelty targets. It's shady and cooler and more out of the ordinary shooting scene. We'd set up a couple camps and explain all the different related activities other than shooting that the whole family can enjoy. We'd have kids games for youngin's. Most of us can clean a gun in 5 to 10 minutes which is way less than most people think and are amazed at the ease we do it with. We keep informing the statement,"It gets easier with a little practice and more practice. We throw hawk and knife and shoot primitive bows, flint and steel and other craft events. Give them the whole feel. Oh, and yes our insurances covered us for the scheduled event for our club. OH, we do put out a donation jar. If you do this type event, to be successful, you need to ADVERTISE; posters around the area, at gun store, restaurants, anywhere they'll let you put them (go collect them up when event is over, it make good will with your contacts). The only way to promote our sport is to live it and not try to ram it home. If you're good at something and are cocky about it, no-one wants to be around you. But, if your good at something and show your love of it and are more than willing to share info and instruct, you'll have an attentive audience that won't want to leave, and that's the true way to promote.